DOWNLOAD MP3: ComScore Reports On Market And OS Marketshare In The US For Q2
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ComScore Reports On Market And OS Marketshare In The US For Q2 Mp3 Download
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comScore released their report on the mobile phone market in the US for the second quarter of this year. They found that Android is pulling ahead of iOS and that those are the only two OSes that didn’t lose market share.
Samsung is solidifying its place as the top phone maker in the US (note: counting both feature phones and smartphones) with 25.3%, up 0.8% compared to the previous quarter. Apple overtook RIM in Q2 and now sits in 4th place. Apple also grew the most quarter-on-quarter (QoQ), a full percent, reaching 8.9% of market share.
Top Mobile OEMs
3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Mar-11
Jun-11
Point Change
Total Mobile Subscribers
100.0%
100.0%
N/A
Samsung
24.5%
25.3%
0.8
LG
20.9%
21.3%
0.4
Motorola
15.8%
14.5%
-1.3
Apple
7.9%
8.9%
1.0
RIM
8.4%
7.9%
-0.5
Not surprisingly, iOS overtook BlackBerry Operating System (OS) and seized second place in US Operating System (OS) popularity with 26.6%. Android, however, it's well ahead with 40.1%, widening the gap between it and iOS. Meanwhile, Microsoft's presence in mobile phones continued to decline and Symbian is on its last two percent.
The smartphone market in the US grew 8% QoQ. The top three OSes (Android, iOS, BB OS) control a hair over 90% of the US smartphone market share, leaving very small room for Windows or Symbian.
Top Smartphone Platforms
3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Mar-11
Jun-11
Point Change
Total Smartphone Subscribers
100.0%
100.0%
N/A
34.7%
40.1%
5.4
Apple
25.5%
26.6%
1.1
RIM
27.1%
23.4%
-3.7
Microsoft
7.5%
5.8%
-1.7
Symbian
2.3%
2.0%
-0.3
As far as what Americans do with their phones, all the major categories saw an increase. By far, the most popular activity is texting, followed by browsing and using apps, which nearly tied for second place.
Mobile Content Usage
3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Mar-11
Jun-11
Point Change
Total Mobile Subscribers
100.0%
100.0%
N/A
Sent text message to another phone
68.6%
69.6%
1.0
Used browser
38.6%
40.1%
1.5
Used downloaded apps
37.3%
39.5%
2.2
Accessed social networking site or blog
27.3%
29.1%
1.8
Played Games
25.7%
26.9%
1.2
Listened to music on mobile phone
17.9%
19.0%
1.1
Source
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