DOWNLOAD MP3: EMEA Mobile Device Market Q1 2004

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According to a research by Canalys, the mobile device market in Europe, the Middle East and

Africa continued to show fine growth of 62% in the first quarter of 2004. Nokia remained overall market leader, but its share fell slightly sequentially. Hewlett Packard (HP) occupied second place overall, with impressive year-on-year growth of 56%, making this the third consecutive quarter where it out-shipped palmOne, which remained in third place. (Note: palmOne figures include Handspring devices).

• Smart/feature phone segment up 83%; handhelds/wireless handhelds up 33%

• Nokia still leads, but share falls sequentially; Sony Ericsson flat; Siemens into top three for first time

• Microsoft enjoys biggest share in voice-centric segment to date (7.8%)

• Hewlett Packard (HP) stays ahead of palmOne for third quarter running, with 56% growth

• RIM share continues to rise, takes third place in data-centric devices ahead of Dell

Note: This research is not about mobile phones, but about mobile devices, which include feature phones, smartphones and

handheld computers. Look at the terms explained.

EMEA mobile device market

Vendor market shares Q1 2004

Vendor

Q1 2004 shipments

% share

Growth Q1'04/Q1'03

All devices

2,470,440

100.0%

62%

Nokia

1,194,760

48.4%

89%

HP

251,530

10.2%

56%

palmOne

250,310

10.1%

2%

Sony Ericsson

175,450

7.1%

0%

Siemens

82,970

3.4%

6382%

Others

515,420

20.9%

66%

Data-centric

852,570

100.0%

33%

HP

251,530

29.5%

56%

palmOne

233,560

27.4%

1%

RIM

68,460

8.0%

1058%

Dell

43,120

5.1%

22%

Others

255,900

30.0%

24%

Voice-centric

1,617,870

100.0%

83%

Nokia

1,194,760

73.8%

89%

Sony Ericsson

175,450

10.8%

0%

Siemens

82,970

5.1%

NA

Others

164,690

10.2%

109%

EMEA mobile device market

Operating system vendor market share Q1 2004

OS vendor

Q1 2004 shipments

% share

Growth Q1'04/Q1'03

All devices

2,470,440

100.0%

62%

Symbian

1,475,720

59.7%

83%

Microsoft

612,430

24.8%

64%

PalmSource

292,510

11.8%

3%

Others

89,780

3.6%

45%

Data-centric

852,570

100.0%

33%

Microsoft

487,030

57.1%

57%

PalmSource

275,760

32.3%

2%

Others

89,780

10.5%

51%

Voice-centric

1,617,870

100.0%

83%

Symbian

1,475,720

91.2%

83%

Microsoft

125,400

7.8%

102%

PalmSource

16,750

1.0%

19%

Others

-

0.0%

-100%

Terms explained

EMEA: Europe, Middle East & Africa.

Feature phone: pocket-sized device positioned primarily for voice, offers full, configurable two-way data synchronisation, but OS-based applications cannot be added without restriction. Example: Nokia 7650.

Smart phone: pocket-sized device positioned primarily for voice, offers full, configurable two-way data synchronisation, and OS-based applications can be added without restriction. Example: Sony Ericsson P900.

Handheld: pocket-sized device positioned primarily for data, no integrated wireless Wide Area Network (WAN) (GSM, General Packet Radio Service (GPRS) or 3G) capability. Example: palmOne Tungsten T3.

Wireless handheld: pocket-sized device positioned primarily for data, integrated wireless Wide Area Network (WAN) (GSM, General Packet Radio Service (GPRS) or 3G) capability. Example: O2 xda II.

Data-centric devices: handhelds & wireless handhelds.

Voice-centric devices: feature phones & smart phones.

Mobile device market: handhelds, wireless handhelds, feature phones & smart phones.

Data-centric devices (handhelds & wireless handhelds)

With year-on-year growth of 33%, despite a lull in high-profile, low-cost GPS navigation bundles, the data-centric segment remained healthy this quarter. A continued fine mix of individual and enterprise business meant that Hewlett Packard (HP) remained ahead of palmOne, whose shipments were almost flat compared to the same quarter one year ago. RIM’s continual improvement in EMEA over the past 18 months saw it appear in the top three for the first time, with the BlackBerry taking 8% share of the data-centric mobile device segment. Its strong security message has helped it leapfrog other handheld vendors, like Toshiba and Dell, who, despite having a significant enterprise client base and track record in mobile products, such as notebooks, have so far failed to differentiate themselves and create an impact in the corporate mobile device solution space.

“RIM has made remarkable progress in EMEA over the past year and a half,” assumed Chris Jones, Canalys director and senior analyst. “Lower unit prices, the go to colour displays and voice integration all helped put it in a position where it was ready to hold advantage of the return of corporate spending when it came. The increasing awareness among business buyers of the need for security in mobile data solutions plays to its strengths as well. Crucially, it has also expanded its relationships with operators and invested in helping them sell solutions to business customers. Other vendors planning to sell wireless handhelds through the operators should learn from its example.”

Data-centric devices (handhelds & wireless handhelds)

Although not matching the stellar growth displayed last quarter, the voice-centric segment continued to perform well, up 83% on Q1 2003. Nokia remained overall leader, though its share improved small on last year and fell sequentially. Smart phone shipments of second-placed Sony Ericsson did not haged pace with the market and were flat year-on-year. Siemens, finally starting to hit volumes with its SX1 smart phone appeared in third place for the first time, overtaking Motorola and Orange. Despite the top three positions being filled by vendors shipping Symbian-based devices Microsoft enjoyed its highest ever share (7.8%) of the voice-centric device segment.

“Having Motorola on board is a gigantic assist for Microsoft,” assumed analyst Rachel Lashford, “Most of Microsoft’s smart phone shipments so far have been tied to the Orange network, but with the MPx200 becoming available on other operators’ networks and with more models appearing over the coming months, we would expect shipments to increase substantially. PalmOne’s Treo 600 hasn’t done as well in EMEA as elsewhere; it needs more models and broader operator coverage to become a contender in the smart phone space. The momentum in this segment, however, remains with the Symbian-based vendors.”

Source: Canalys estimates 2004, canalys.com

emea , mobile , device , market , q1 , 2004 ,

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